Our commitment is to produce a quality breakfast product for your enjoyment.
The word muesli is a Swiss German diminutive of the German noun ‘Mus’, which is a cooking term for a semi-liquid made from raw or cooked fruit. It lacks an exact English equivalent, but it’s related to mush, paste, compote or the French purée.
Muesli was invented in 1900 by a Swiss doctor named Maximilian Bircher-Benner, for patients in his hospital. Until then it was considered unhealthy to visit the toilet too often, so Dr Bircher-Benner’s idea of giving patients food to make them ‘go’, was quite radical.
The original recipe for Dr Bircher-Benner’s muesli was:
- 1 tablespoon rolled oats soaked in water
- 1 tablespoon lemon juice
- 1 tablespoon sweet cream
- 200 grams finely grated sour apple
- optional topping of ground hazelnuts or almonds
According to this history, probably all of the muesli packets on supermarket shelves do not really contain muesli.
Today, ‘muesli’ describes a food that could be a mixture of cereals, fruits, nuts, seeds, spices, chocolate, honey or anything you like.
So-called "Bircher" muesli is a marketing ploy to cash in on the inventors name, and is usually a soaked, fruity affair.
It is with great sadness and a heavy heart, that we announce that Green Hat Muesli has become the latest victim of the recession, and will cease trade on 30th June, 2009.
Thankyou to all who've visited, purchased or simply said "Hi" to me at markets or festivals.
Website last updated: June 4th, 2009
Since cereals are the least expensive component of muesli, economic forces (= business profit) have evolved contemporary muesli towards very large percentages of oats and other cereals at the expense of other ingredients.
Also, to ‘cater for’ mass consumption tastes (= convince you to like our crunchy, oily toasted muesli) processes like toasting, glazing etc have created a product which is far removed from (and inferior to) the original definition of muesli.
Green Hat addresses these issues by employing no unnecessary processes and using raw, extremely low processed ingredients. No toasting, no added flavours, sweeteners, preservatives, colours etc.
Cereals are whole and rolled/puffed, dried fruit is whole/diced and that’s about it!
The result is a more substantial, filling, slow release muesli which represents huge value for money, while still being tasty. You also have several distinct recipes to suit your tastes and/or dietary needs.
"Key business branding ideas include honesty, generosity, hand made, no cooking, local input, very low processing, whole rolled cereals certified Halal, Kosher and GM free. Australian ingredients wherever possible, value for money, quick and generous customer service."
Unsolicited Testimonials
..."I bought some of your muesli at the Daylesford Farmers Market whilst visiting the area with my partner. At the time i tried only a little and was very impressed so bought a packet. but i have just had some for breakfast and it was amaaazing - finally i have found a muesli as good as they make in the UK, I've been searching for 3 years! You rock, thank you. Now i just have to work out what flavour to try next. The perfect start to my day."...
Anna from Richmond
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